How to Use Traffic Exchanges Effectively

 How to Use Traffic Exchanges Effectively

A manual traffic exchange is a membership web site that allows you to view web pages selected by other members and allows other members to view web pages you select. In other words, a traffic exchange allows members to exchange traffic between their sites.

You can sign up as a free traffic exchange member or as a paid member with a monthly subscription. Once you sign up, you will have the opportunity to provide the URLs for several web pages of your choosing. You may also be able to include banner ads and text ads.

As you might imagine, your goal in joining a traffic exchange is to promote your URLs by having other members view them. You earn credits to have your pages displayed when you view other members' pages. Free members normally must view more pages to earn a credit than paid members. You'll typically view each page while a timer counts down, usually from 10 to 30 seconds, before you can move on to the next page.

You can also purchase credits or receive a monthly allocation of credits as a paid member. But, the most economical way to receive credits as a beginner is to earn them by surfing.

To earn credits as quickly as possible, you may want to surf traffic exchanges by opening up multiple tabs in your browser. You'll view a different traffic exchange in each tab. So, immediately after clicking to the next page in one traffic exchange you'll move to the next tab and click to the next page on that exchange. In this way you are not waiting for any timer to count down, but are earning credits on multiple traffic exchanges as quickly as possible.

Because most other members also use tabbed browsing, your page has only a second or two to capture their attention. Your page's headline must immediately interest them and distract them from clicking to the next page.

And because most members are clicking almost mechanically to get to the next page, they will need to see your page several times before they decide to do more than glance at your headline. This means you will need lots of credits to successfully promote your URLs.

These facts have a profound effect on your ability to make money using traffic exchanges. To make a significant amount of money from traffic exchanges there are two things you must do.

Build a Downline

First, you must build a downline. That is, you must encourage other people to join a traffic exchange from your promotional link to that exchange. This is important because most traffic exchanges give you credits that allow your pages to be displayed when members of your downline surf. You may receive credits worth 10% or 20% of the credits earned by the surfing of your downline.

A large downline adds significant credits to your account and allows your pages to be displayed frequently. It gives you tremendous power to promote money making opportunities on the traffic exchanges. This is why building a downline should be your first priority.

You can build a downline in two ways. One way is to cross promote. That is, you use a splash page from traffic exchange "A" on traffic exchange "B" and visa versa. So, when someone surfs traffic exchange "B" and joins traffic exchange "A" from your splash page, you've added to your downline on exchange "A".

The second way to build a downline is to make use of a traffic building resource like TrafficHoopla.com. TrafficHoopla tracks the performance of traffic exchanges and ranks them in order of effectiveness.

You can join TrafficHoopla and the traffic exchanges they monitor. After joining each exchange you can add your program ID for each exchange to TrafficHoopla's database.

Then, when you advertise TrafficHoopla, the links to the various exchanges will contain your program IDs. When someone joins the traffic exchanges via your TrafficHoopla link, you'll gain a downline in each of those traffic exchanges.

So, by advertising only TrafficHoopla you can gain a large downline in a number traffic exchanges. This is a very powerful technique for building a downline on the traffic exchanges.

Build a List

The second thing you need to do as you build your downline is to build an opt-in list. Building a list is one of the primary uses of traffic exchanges. A quarter of the web pages in a traffic exchange ask for your email address while another 38% of the pages will ask for your email address when you click to a second page.

An opt-in list allows you to send out newsletters that cover a topic of interest to your list members. As you cover topics relevant to your list members you'll build credibility with them. Your list members will then be more likely to investigate the products you recommend in your newsletter. And, when you recommend your own products or affiliate products you'll make money when your list members make a purchase.

You've probably heard that "the money is in the list." When you have a large list you'll be able to make money every time you send out a newsletter. The larger your list, the more money you'll be able to make.

So, remember that the most effective use of your time while starting out with traffic exchanges is first to build a large downline and second to build a list. Doing these things will put you head and shoulders above the average traffic exchange member.

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Keep Your Downline Active for the Long Term

 Keep Your Downline Active for the Long Term

Anyone who has recruited more than a couple of people into their organization have experienced the "revolving door" syndrome - where you recruit one person and it seems two others drop out. Obviously, this is frustrating and makes you wonder why it is so difficult to get your downline to stay active. It is even more frustrating to see people leaving faster than you can recruit them. Realize this happens in every business that fails to implement the one often forgotten element of retention.

Too often we are so caught up in recruiting new downline that we forget about the downline we already have. We focus all of our energies on the toughest part of building the business which is recruiting. Yet we forget to take action on the easiest part: Follow-up customer service.

While follow-up customer service may seem difficult to get to sometimes, it is extremely important for future growth and improving your retention rates. The number of people in the downline who drop out should not be dropping out like they are. People drop out because they are often ignored or forgotten by their up line.

Your goal should be to improve the retention within your own team and to make your customer service to your downline a priority. It is far more difficult to recruit new downline than it is to follow-up and follow-through with those you already have.

Below are seven things you MUST do to ensure your "revolving door" in your organization stays locked and to keep your downline active for the long term:

1. Implement a customer service policy. If you truly want to build a solid and profitable network marketing business, you need to implement the following policy: Provide service and follow-up to your downline.

2. Follow-up is following-through. Just because someone signed on the dotted line, does not mean the sale is complete. You must follow-up with your new downline within one week. Call them within one week of their purchase to ensure they are happy and are using the product/service. If they want to build the business, call to make certain they are tapping into the resources and getting off to a good start.

3. Staying in contact shows you care. In your prospecting and recruiting efforts, you planted seeds to start the relationship building process. Stay in touch with your downline. Doing so will show you care and value their business. Staying in touch will also provide you with an opportunity to get additional business and to strengthen the relationship.

4. Anticipate the needs of your downline. By staying in contact, you can anticipate or stay ahead of your downline needs. You will strengthen your relationship and will more fully understand their current needs. This ultimately leads to anticipation of future needs. Try to always think ahead. This will help you keep your downline happy, satisfied and even can help you to exceed expectations.

5. Keep records on your downline. As your business grows, it will become impossible to keep all down-line information and individual needs in your head. You must create customer files with personal information on your down line. This information should include notes on your conversations and on their current or potential needs.

6. Work closely and be supportive. No one is guaranteed success. However, you will be amazed at how high of a success rate you will have with those you personally sponsor when you work closely with them and are supportive of their efforts. Granted some people will never do what they need to do and you can't build the business for them. But, if you provide support and show you care, you improve the retention of your downline.

7. Create intimacy with your downline. What this means is to be genuine in your concern for your downline as a person. Show them you are not just in it to get their money. You must go beyond just an order taker and help people get what they want and need. The difference between you and your competition boils down to one thing - customer service. If you provide value through concern for them as a person and deliver quality customer service in every way possible, you will find your downline will be there for the long term.

Keep in mind, the stability of your residual income will be in direct proportion to your personal follow-up and customer service. Make follow-up and customer service your PRIORITY! As you build your business in the future, make certain you follow-up and follow-through with customer service. Your wealth depends on it!

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Downline Building – Necessary Skill or Marketing Smoke

 Downline Building – Necessary Skill or Marketing Smoke

So, you have your mind set on being an Internet marketing professional and dream of making big money on the Internet. If you look around Internet marketing forums one might soon get the idea that building down lines was a necessary evil in order to be a big success in the realm on online marketing.

Well here is some food for your brain that might just dispel that thought for you. How about this, does Google need a downline to be successful? How about YouTube or MySpace? Granted they both need pools of eager users, there is no doubt that in the realm of sites like MySpace and Squidoo having networks of friends is helpful from a marketing perspective, but is it necessary to build a downline?

What is less clear, is the skill of building a downline necessary to become a successful online marketer? The term online marketer is used here because so many have the preconceived notion that in Internet marketing, downline building is a must. It is safe to say that if you have been on any Guru's list for anytime they have most certainly passed one program or another by you that required becoming a member of one of their down-lines.

In this scenario who is most often the one benefiting by this proposed alliance with you, the would be online marketer, or the list owning guru? We will not try to argue the point that many have made a good living off of downline building and that there is a certain merit to down line structured enterprises, but for whom?

Generally the one that benefits most from these programs are the list owner or program owner, not the would be online marketer that is on average going to build a downline of no more than a handful of sign ups.

Before you can answer the question, is downline building a necessary marketing skill? You need to answer the question, what kind of online business are you after in the first place? This question should be answered before you go any further into a possible career as an online business owner. The second question and even more important is, what type of person are you?

Yes, the most important question in knowing whether downline building is necessary is, who are you? Without answering this question, you will not know which type of business model is best suited to your personality. Without this information you are destine to spend months maybe even years bouncing around from program to program from system to system trying to find your path in the Internet marketing jungle.
Getting to know one's self sounds easy at first but many of us have a hard time separating out the person we would like to think of ourselves as and the true underlying you. If being a cheerleader, a team player, a personal training coach, a hand holder, someone who is constantly answering the same seemingly ridiculous questions repeatedly than any online marketing career that involves downline building is for you.

If taking charge, being responsible for your own actions, and decisions sounds more like the true you, and the above make you want to scream then you are probably better suited to an online marketing career designed around being a lone wolf, a person in charge of their own destiny and responsible for no one but themselves. If this is the case, we are here to tell you down-line building is not a prerequisite to being a successful online marketer or even may we dare say, Internet marketer!

There are many ways to make a very comfortable living on the Internet that requires absolutely no downline building skill at all. Most websites owners have very little need for the skill of downline building. What they do need, is the ability to grow successful list of customers, build traffic to a website, and maybe even the opposite side of downline building, growing a list of their own affiliates. This last one not being a prerequisite to a successful website either.

So, in the end if you are finding building huge downlines a problem, you just do not seem to have your heart in it and maybe you do not need to. Maybe what you need is a web business that does not require the needed skills of downline building. Maybe you need the type of online business that actually dominates the Internet, maybe what you need is your own website business. Only you can answer the question of what is right for you.

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